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Professional Certification in

Digital Marketing & Business Analytics

Learn core digital marketing concepts like SEO, social media marketing, Google Ads, content marketing, influencer marketing, email marketing. Become a certified digital marketing professional in just 5 months.

Microcollege offers

Live expert-led course

Microcollege offers

Online & Offline Mode

Microcollege offers

Project-based learning

Microcollege offers

Stipend & Scholarship

Microcollege offers

Guaranteed interviews

Join The Next Digital Marketing Batch


Social Media Trends 2025

Digital Marketing Careers: Navigating the Diverse Landscape

Mastering Specializations: Finding Your Niche in Digital Marketing

KGiSL MicroCollege's Courses Are Accredited By

Your Seniors Got Placed. It’s Your Turn Now!

The demand for experts in digital marketing and business analytics is surging. Our certification courses ensure you're job-ready to start your career as a digital marketer.

400+ Companies Ready To Hire

Our Digital Marketing & Business Analytics certification course is backed by 400+ hiring partners, from innovative startups to trusted global brands.

See How Our Students Made It

Transformative Skills for Digital Marketing & Business Analytics

Master tools and strategies for Social Media Marketing, SEO, content marketing, and data analysis—backed by hands-on training and a beginner-friendly curriculum.

Strengthen Your Career Foundation

Gain real-world experience and industry-recognized certification to step into top roles in digital marketing.

Digital Marketing Executive

SEO Analyst

PPC Specialist

Market Research Analyst

Business Intelligence Analyst

Content Writer

Google Ads Specialist

Business Analyst

Social Media Marketer

Email Marketing Executive

Power BI Specialist

Data Visualization Specialist

Skills You’ll Learn
Meta Ads
Meta Ads

Google Ads
Google Ads

Semrush
Semrush

Mailchimp
Mailchimp

Google Keyword Planner
Google Keyword Planner

Seo Optimer
Seo Optimer

Ahrefs
Ahrefs

Small SEO tools
Small SEO tools

Canva
Canva

WordPress
WordPress

Rival Iq
Rival Iq

Google Trends
Google Trends

GA4
GA4

Not just Analytics
Not just Analytics

HypeAudit
HypeAudit

SQL
SQL

Excel
Excel

PowerBi
PowerBi

Yoytube
Yoytube

Beginner-Friendly Digital Marketing Syllabus

Gain a solid foundation in digital marketing with a beginner-friendly syllabus, covering SEO, social media, email marketing, and analytics.

  • Marketing Funnels
  • Marketing Vs Branding Vs Advertising
  • Brand Identity
  • Basics of Content Marketing
  • Copy Writing vs. Content Writing
  • AIDA model
  • Buyer persona creation
  • Blogging
  • Platform-specific Copywriting
  • Introduction to social media marketing
  • Social Handle Creation & Optimization
  • Paid Advertisement - Meta
  • WhatsApp Marketing
  • YouTube Marketing
  • Ad Analytics & Reports
  • Basics of Influencer Marketing and Podcast Marketing
  • Types of Influencer Marketing 
  • Influencer marketing strategy
  • Podcast content creation
  • Podcast marketing tools
  • Introduction to content management system (CMS) - WordPress & Shopify
  • WordPress Setup and Publishing
  • WordPress PLUGINS
  • Woocommerce Integration
  • Payment Gateway Integration
  • Introduction to Search Engine Optimization
  • On-Page SEO
    • Keywords - Types, tools, density
    • Advanced SEO strategies
    • Forecast and assign a value to organic SEO traffic
    • In-depth keyword research tools and techniques
    • Modern strategies of top agencies and websites
  • Off-Page SEO
    • Link Building
    • Social Bookmarking
    • Content Syndication
  • Technical SEO
  • SEM and Web Analytics
  • Introduction to SEM and Web Analytics
  • Conversion Rate Optimization (CRO)
  • Google Analytics 4 & Google Ads (GA4)
  • Google Ads - Types
  • Ad analytics
  • Email marketing - Introduction, sales funnel
  • Email Marketing Tool - MailChimp
  • Email Automation
  • Personalization and segmentation strategies
  • Analytics
  • Workbook & Worksheet Management
  • Data Types, Formatting & References
  • Data Sorting, Filtering & Validation
  • Text Operations & Duplicates Removal
  • Conditional Formatting & Functions
  • Logical & Date/Time Functions
  • Master Functions: SUM, VLOOKUP, IF, INDEX, MATCH, TEXT
  • Pivot Tables, Charts & Dashboards
  • Design Dashboards with PowerPivot
  • DBMS, Relational DB design, Entity Relationship Diagrams, DB List, Create & Drop a Database
  • DATA TYPES, Sub languages – DML, DDL, DQL, DCL, TCL, Data Definition
  • Data Manipulation –LIMIT Function
  • Date and Time Functions, String Functions, Arithmetic Functions, JOINS
  • SET operations – Union, Intersection, Except
  • Overview of Business Intelligence and Power BI
  • Data Collection, Ingestion, and Importing
  • Data Preparation: Cleaning and Shaping Data
  • Visualizations in Power BI
  • Data Modeling in Power BI
  • DAX in Power BI
  • Utilizing Power BI Service and Dashboards
  • Collaboration and Sharing in Power BI
  • Data Understanding
  • Data Cleaning
  • Missing values Imputation
  • Outliers Detection and Handling
  • Standardizing formats
  • Data Visualization

Accelerate Your Digital Marketing Skills

Become a Digital Marketing & Business Analytics Specialist

The demand for skilled digital marketers is growing. Our job-ready programs prepare you to excel in the digital space and make data-driven business decisions.

Features

Earn & Learn
Program

Interview Guarantee
Program

Features

Earn & Learn
Program

Career Assurance
Program

Interview Guarantee
Program

Book A Free Consultation

Get Upskilled in 4 Simple Steps

Learn SEO, Social Media, Meta Ads, Google Ads, Marketing Analytics, Content writing, Influencer Marketing and more while working on real-time brand case studies and projects.

Pick A Course

Choose from our range of Digital Marketing & Business Analytics certification programs based on your career goals.

Pre-screening

Appear for the pre-screening round with our career counselors.

EPIC Learning

Enroll in our digital marketing certification course and master your skills with hands-on, structured learning.

Get Career-ready

Our Digital Marketing course focuses on brand case studies and strategy development. At Social Gurukul, you'll lead real-world projects, empowering small businesses. Gain hands-on skills to confidently start your career.

Real Projects. Real Skills

Build A Job-ready Portfolio With KGiSL MicroCollege

Practical experience is key. Work on projects that simulate real-world marketing campaigns and analytics challenges, ensuring you're equipped to take in-demand roles in digital marketing expertise.

Hear From Our Alumni

They chose us. With Reason. Success stories to inspire yours!

2-5LPA

Salary Range

87%

Placement Success

400+

Hiring Partners

523

Active Students Studying

Curious About How They Did It?

Distinctive Benefits of Our Digital Marketing & Business Analytics Course

200+ Hours of Live Sessions

180+ Hours of Project

180+ Hours of Self-Practice

25+ Aptitude Tests

EPIC Learning

Placement Drives

Adaptive LMS

Soft Skills Training

Ongoing Career Support

Flexible EMI Plans

From Heart to Hands, Making a Difference

Social Gurukul’ - learning goes beyond the classroom. Our students don’t just study—they lead. Through practical projects, you’ll empower small business owners and entrepreneurs, helping them enhance their businesses while gaining invaluable skills and leadership experience. It’s more than just work; it’s about making a real impact and building a unique portfolio. The outcome? You receive invaluable hands-on experience while building a portfolio that stands out.

Join Our Upcoming Batch

Your Questions, Answered.

Digital marketing is how businesses use online platforms like social media, search engines, and email to promote their products or services.

Why is it Important?
It’s important because it helps businesses reach their target audience, engage with customers in real time, and cost-effectively boost sales. As a student, learning digital marketing is essential to stay ahead in today’s technology-driven job market.

Yes, beginners can learn digital marketing and business analytics at KGISL MicroCollege. Our courses cover foundational concepts and offer hands-on training to help you build a strong understanding of the field. 

For freshers, digital marketing offers vast opportunities in SEO, PPC, content marketing, and analytics, especially in the growing IT sector.