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Professional Certification in
Digital Marketing & Business Analytics
Learn core digital marketing concepts like SEO, social media marketing, Google Ads, content marketing, influencer marketing, email marketing. Become a certified digital marketing professional in just 5 months.
Live expert-led course
Online & Offline Mode
Project-based learning
Stipend & Scholarship
Career Assurance
Guaranteed interviews
Join The Next Digital Marketing Batch
Social Media Trends 2024
Digital Marketing Careers: Navigating the Diverse Landscape
Mastering Specializations: Finding Your Niche in Digital Marketing
KGiSL MicroCollege's Courses Are Accredited By
Your Seniors Got Placed. It’s Your Turn Now!
The demand for experts in digital marketing and business analytics is surging. Our certification courses ensure you're job-ready to start your career as a digital marketer.
400+ Companies Ready To Hire
Our Digital Marketing & Business Analytics certification course is backed by 400+ hiring partners, from innovative startups to trusted global brands.
See how our students made it
Transformative Skills for Digital Marketing & Business Analytics
Master tools and strategies for Social Media Marketing, SEO, content marketing, and data analysis—backed by hands-on training and a beginner-friendly curriculum.
Strengthen Your Career Foundation
Gain real-world experience and industry-recognized certification to step into top roles in digital marketing.
Digital Marketing Executive
SEO Analyst
PPC Specialist
Market Research Analyst
Business Intelligence Analyst
Content Writer
Google Ads Specialist
Business Analyst
Social Media Marketer
Email Marketing Executive
Power BI Specialist
Data Visualization Specialist
Skills You’ll Learn
Mailchimp
Semrush
Google Keyword Planner
Seo Optimer
Ahrefs
Small SEO tools
Canva
WordPress
Rival Iq
Google Trends
GA4
Not just Analytics
HypeAudit
SQL
Excel
PowerBi
Beginner-Friendly Digital Marketing Syllabus
Gain a solid foundation in digital marketing with a beginner-friendly syllabus, covering SEO, social media, email marketing, and analytics.
- Marketing Funnels
- Marketing Vs Branding Vs Advertising
- Brand Identity
- Basics of Content Marketing
- Copy Writing vs. Content Writing
- AIDA model
- Buyer persona creation
- Blogging
- Platform-specific Copywriting
- Introduction to social media marketing
- Social Handle Creation & Optimization
- Paid Advertisement - Meta
- WhatsApp Marketing
- YouTube Marketing
- Ad Analytics & Reports
- Basics of Influencer Marketing and Podcast Marketing
- Types of Influencer Marketing
- Influencer marketing strategy
- Podcast content creation
- Podcast marketing tools
- Introduction to content management system (CMS) - WordPress & Shopify
- WordPress Setup and Publishing
- WordPress PLUGINS
- Woocommerce Integration
- Payment Gateway Integration
- Introduction to Search Engine Optimization
- On-Page SEO
-
- Keywords - Types, tools, density
- Advanced SEO strategies
- Forecast and assign a value to organic SEO traffic
- In-depth keyword research tools and techniques
- Modern strategies of top agencies and websites
- Off-Page SEO
-
- Link Building
- Social Bookmarking
- Content Syndication
- Technical SEO
- Introduction to SEM and Web Analytics
- Conversion Rate Optimization (CRO)
- Google Analytics 4 & Google Ads (GA4)
- Google Ads - Types
- Ad analytics
- Email marketing - Introduction, sales funnel
- Email Marketing Tool - MailChimp
- Email Automation
- Personalization and segmentation strategies
- Analytics
- ORM - Introduction
- Online Reputation Management Vs Online Reputation Marketing
- Brand WARS
- Workbook & Worksheet Management
- Data Types, Formatting & References
- Data Sorting, Filtering & Validation
- Text Operations & Duplicates Removal
- Conditional Formatting & Functions
- Logical & Date/Time Functions
- Master Functions: SUM, VLOOKUP, IF, INDEX, MATCH, TEXT
- Pivot Tables, Charts & Dashboards
- Design Dashboards with PowerPivot
- DBMS, Relational DB design, Entity Relationship Diagrams, DB List, Create & Drop a Database
- DATA TYPES, Sub languages – DML, DDL, DQL, DCL, TCL, Data Definition
- Data Manipulation –LIMIT Function
- Date and Time Functions, String Functions, Arithmetic Functions, JOINS
- SET operations – Union, Intersection, Except
- Overview of Business Intelligence and Power BI
- Data Collection, Ingestion, and Importing
- Data Preparation: Cleaning and Shaping Data
- Visualizations in Power BI
- Data Modeling in Power BI
- DAX in Power BI
- Utilizing Power BI Service and Dashboards
- Collaboration and Sharing in Power BI
- Data Understanding
- Data Cleaning
- Missing values Imputation
- Outliers Detection and Handling
- Standardizing formats
- Data Visualization
Accelerate your Digital Marketing Skills
Become a Digital Marketing & Business Analytics Specialist
The demand for skilled digital marketers is growing. Our job-ready programs prepare you to excel in the digital space and make data-driven business decisions.
Features
- Course Duration
- Mini Projects
- Capstone Project
- 6 Months Coursera Access
- LMS
- Mock Interviews
- Portfolio Optimization
- 1:1 Mentor Support
- Aptitude Training
- Soft skills Training
- Career Assurance
- Internship
- Guaranteed Interviews
Earn & Learn
Program (ELP)
- 5 Months
- 8-10
- 1
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- No
- Yes
- Yes
-
Course Duration
6 Months -
Mini Projects
8-10 -
Capstone Project
1 -
6 Months Coursera Access
Yes -
LMS
Yes -
Mock Interviews
Yes -
Portfolio Optimization
Yes -
1:1 Mentor Support
Yes -
Aptitude Training
Yes -
Soft skills Training
Yes -
Career Assurance
No -
Internship
Yes -
Guaranteed Interviews
Yes
Career Assurance
Program (CAP)
- 5 Months
- 8-10
- 1
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
-
Course Duration
6 Months -
Mini Projects
8-10 -
Capstone Project
1 -
6 Months Coursera Access
Yes -
LMS
Yes -
Mock Interviews
Yes -
Portfolio Optimization
Yes -
1:1 Mentor Support
Yes -
Aptitude Training
Yes -
Soft skills Training
Yes -
Career Assurance
Yes -
Internship
Yes -
Guaranteed Interviews
Yes
Interview Guarantee
Program (IGP)
- 6 Months
- 8-10
- 1
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- No
- No
- Yes
-
Course Duration
6 Months -
Mini Projects
8-10 -
Capstone Project
1 -
6 Months Coursera Access
Yes -
LMS
Yes -
Mock Interviews
Yes -
Portfolio Optimization
Yes -
1:1 Mentor Support
Yes -
Aptitude Training
Yes -
Soft skills Training
Yes -
Career Assurance
No -
Internship
No -
Guaranteed Interviews
Yes
Features
- Course Duration
- Mini Projects
- Capstone Project
- 6 Months Coursera Access
- LMS
- Mock Interviews
- Portfolio Optimization
- 1:1 Mentor Support
- Aptitude Training
- Soft skills Training
- Career Assurance
- Internship
- Guaranteed Interviews
Earn & Learn
Program
- 5 Months
- 8-10
- 1
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- No
- Yes
- Yes
-
Course Duration
5 Months -
Mini Projects
8-10 -
Capstone Project
1 -
6 Months Coursera Access
Yes -
LMS
Yes -
Mock Interviews
Yes -
Portfolio Optimization
Yes -
1:1 Mentor Support
Yes -
Aptitude Training
Yes -
Soft skills Training
Yes -
Career Assurance
No -
Internship
Yes -
Guaranteed Interviews
Yes
Career Assurance
Program
- 5 Months
- 8-10
- 1
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
-
Course Duration
5 Months -
Mini Projects
8-10 -
Capstone Project
1 -
6 Months Coursera Access
Yes -
LMS
Yes -
Mock Interviews
Yes -
Portfolio Optimization
Yes -
1:1 Mentor Support
Yes -
Aptitude Training
Yes -
Soft skills Training
Yes -
Career Assurance
Yes -
Internship
Yes -
Guaranteed Interviews
Yes
Interview Guarantee
Program
- 5 Months
- 8-10
- 1
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- Yes
- No
- No
- Yes
-
Course Duration
5 Months -
Mini Projects
8-10 -
Capstone Project
1 -
6 Months Coursera Access
Yes -
LMS
Yes -
Mock Interviews
Yes -
Portfolio Optimization
Yes -
1:1 Mentor Support
Yes -
Aptitude Training
Yes -
Soft skills Training
Yes -
Career Assurance
No -
Internship
No -
Guaranteed Interviews
Yes
Book A Free Consultation
Get Upskilled in 4 Simple Steps
Get upskilled in four easy steps and master the skills required for a high-paying Digital Marketing & Business Analytics role.
Pick A Course
Choose from our range of Digital Marketing & Business Analytics certification programs based on your career goals.
Pre-screening
Appear for the pre-screening round with our career counselors.
EPIC Learning
Enroll in our digital marketing certification course and master your skills with hands-on, structured learning.
Get Career-ready
Our Digital Marketing course focuses on brand case studies and strategy development. At Social Gurukul, you'll lead real-world projects, empowering small businesses. Gain hands-on skills to confidently start your career.
Real Projects. Real Skills
Meta Ads - Naturals
Karthika
Search Engine Marketing - Indigo
Prajwal
Google Ad - FirstCry
Vigneshwaran
Case Study - Swiggy
Shakiel Bevin
Digital Marketing Strategy Naturals Salon
Saranya
Build A Job-ready Portfolio With KGiSL MicroCollege
Practical experience is key. Work on projects that simulate real-world marketing campaigns and analytics challenges, ensuring you're equipped to take in-demand roles in digital marketing expertise.
Hear From Our Alumni
They chose us. With Reason. Success stories to inspire yours!
2-5LPA
Salary Range
87%
Placement Success
400+
Hiring Partners
523
Active Students Studying
I was Worried because l only have a Diplamo but the teaching method made it essy to learn.
Mr.N Sakthivel
Placed as Software Engineer Trainee
Working on my Project was the best part of Classes.Now L want to work on many more Projects and improved.
Mr.S Harish Ahmed
Placed as Software Engineer Trainee
I have always Wanted to code and gudided projects are a very useful way to learn.
Ms.C Anukrishna santhosh
Placed as Software Engineer Trainee
Curious About How They Did It?
Distinctive Benefits of Our Digital Marketing & Business Analytics Course
200+ Hours of Live Sessions
180+ Hours of Project
180+ Hours of Self-Practice
25+ Aptitude Tests
EPIC Learning
Placement Drives
Adaptive LMS
Ask-me-anything Forum
AI-assisted Interview Prep
Soft Skills Training
Ongoing Career Support
Flexible EMI Plans
Other Job-ready Courses You Might Like
From Heart to Hands, Making a Difference
Social Gurukul’ - learning goes beyond the classroom. Our students don’t just study—they lead. Through practical projects, you’ll empower small business owners and entrepreneurs, helping them enhance their businesses while gaining invaluable skills and leadership experience. It’s more than just work; it’s about making a real impact and building a unique portfolio. The outcome? You receive invaluable hands-on experience while building a portfolio that stands out.
Join Our Upcoming Batch
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Stories from our graduates, mentors, career gurus, and the latest news from MicroCollege on new upskilling programs and much more!
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Your Questions, Answered.
Digital marketing is how businesses use online platforms like social media, search engines, and email to promote their products or services.
Why is it Important?
It’s important because it helps businesses reach their target audience, engage with customers in real time, and cost-effectively boost sales. As a student, learning digital marketing is essential to stay ahead in today’s technology-driven job market.
Yes, beginners can learn digital marketing and business analytics at KGISL MicroCollege. Our courses cover foundational concepts and offer hands-on training to help you build a strong understanding of the field.
For freshers, digital marketing offers vast opportunities in SEO, PPC, content marketing, and analytics, especially in the growing IT sector.
KGiSL MicroCollege offers both online and offline certification courses in digital marketing and business analytics, allowing you to choose the mode that suits you best. Becoming proficient typically takes 5-6 months of focused training, during which you'll quickly develop the essential skills needed to excel. For more details on our online courses, feel free to contact us.
Yes, our courses offer one-on-one mentoring or support sessions where you can discuss your projects, ask questions, and get personalized feedback to help you succeed.
After completing the course, you can explore roles like:
- Digital Marketing Executive
- SEO Specialist
- Social Media Strategist
- Marketing Analyst
- Content Marketing Specialist
These positions allow you to apply what you’ve learned to drive business success using data and digital marketing strategies.
Business analytics helps organizations make data-driven decisions, improve efficiency, gain customer insights, reduce costs, enhance risk management, and stay competitive. It also supports real-time monitoring and identifies opportunities for revenue growth.
Yes, the course is designed with flexibility in mind, so you can balance it with your job or other studies at your own pace.
Yes, upon successful completion of the course, you will receive a certification that you can add to your resume and LinkedIn profile.
You can enroll by visiting our website, selecting the course, and following the registration process to get started.