Professional Certification in

Digital Marketing & Business Analytics

Learn core digital marketing concepts like SEO, social media marketing, Google Ads, content marketing, influencer marketing, email marketing. Become a certified digital marketing professional in just 5 months.

Live expert-led course

Online & Offline Mode

Project-based learning

Stipend & Scholarship

Guaranteed interviews

Book A Free Demo

Download Brochure

Join The Next Digital Marketing Batch

What makes Digital Marketing the right career?

Social Media Trends 2025

Digital Marketing Careers: Navigating the Diverse Landscape

Mastering Specializations: Finding Your Niche in Digital Marketing

KGiSL MicroCollege's Courses Are Accredited By

Your Seniors Got Placed. It’s Your Turn Now!

The demand for experts in digital marketing and business analytics is surging. Our certification courses ensure you're job-ready to start your career as a digital marketer.

400+ Companies Ready To Hire

Our Digital Marketing & Business Analytics certification course is backed by 400+ hiring partners, from innovative startups to trusted global brands.

See How Our Students Made It

Read Our Success Stories

Transformative Skills for Digital Marketing & Business Analytics

Master tools and strategies for Social Media Marketing, SEO, content marketing, and data analysis—backed by hands-on training and a beginner-friendly curriculum.

Strengthen Your Career Foundation

Gain real-world experience and industry-recognized certification to step into top roles in digital marketing.

Digital Marketing Executive

SEO Analyst

PPC Specialist

Market Research Analyst

Business Intelligence Analyst

Content Writer

Google Ads Specialist

Business Analyst

Social Media Marketer

Email Marketing Executive

Power BI Specialist

Data Visualization Specialist

Skills You’ll Learn

Meta Ads

Google Ads

Semrush

Mailchimp

Google Keyword Planner

Seo Optimer

Ahrefs

Small SEO tools

Canva

WordPress

Rival Iq

Google Trends

GA4

Not just Analytics

HypeAudit

SQL

Excel

PowerBi

Yoytube

Beginner-Friendly Digital Marketing Syllabus

Gain a solid foundation in digital marketing with a beginner-friendly syllabus, covering SEO, social media, email marketing, and analytics.

01. Introduction to Digital Marketing

Marketing Funnels
Marketing Vs Branding Vs Advertising
Brand Identity

02. Content Marketing

03. Social Media Marketing

04. Influencer Marketing and Podcast Marketing

Basics of Influencer Marketing and Podcast Marketing
Types of Influencer Marketing
Influencer marketing strategy
Podcast content creation
Podcast marketing tools

05. WordPress and E-commerce

Introduction to content management system (CMS) - WordPress & Shopify
WordPress Setup and Publishing
WordPress PLUGINS
Woocommerce Integration
Payment Gateway Integration

06. SEO & SEM and Web Analytics

Introduction to Search Engine Optimization

On-Page SEO

- Keywords - Types, tools, density
- Advanced SEO strategies
- Forecast and assign a value to organic SEO traffic
- In-depth keyword research tools and techniques
- Modern strategies of top agencies and websites

Off-Page SEO

- Link Building
- Social Bookmarking
- Content Syndication

07. Email Marketing

Email marketing - Introduction, sales funnel
Email Marketing Tool - MailChimp
Email Automation
Personalization and segmentation strategies
Analytics

08. ORM

09. Excel

Workbook & Worksheet Management
Data Types, Formatting & References
Data Sorting, Filtering & Validation
Text Operations & Duplicates Removal
Conditional Formatting & Functions
Logical & Date/Time Functions
Master Functions: SUM, VLOOKUP, IF, INDEX, MATCH, TEXT
Pivot Tables, Charts & Dashboards
Design Dashboards with PowerPivot

10. SQL

DBMS, Relational DB design, Entity Relationship Diagrams, DB List, Create & Drop a Database
DATA TYPES, Sub languages – DML, DDL, DQL, DCL, TCL, Data Definition
Data Manipulation –LIMIT Function
Date and Time Functions, String Functions, Arithmetic Functions, JOINS
SET operations – Union, Intersection, Except

11. Power BI

Overview of Business Intelligence and Power BI
Data Collection, Ingestion, and Importing
Data Preparation: Cleaning and Shaping Data
Visualizations in Power BI
Data Modeling in Power BI
DAX in Power BI
Utilizing Power BI Service and Dashboards
Collaboration and Sharing in Power BI

12. Data Wrangling

Accelerate Your Digital Marketing Skills

Download E-Book

Become a Digital Marketing & Business Analytics Specialist

The demand for skilled digital marketers is growing. Our job-ready programs prepare you to excel in the digital space and make data-driven business decisions.

Features

Program
Course Duration
Mini Projects
Capstone Project
6 Months Coursera Access
LMS
Mock Interviews
Portfolio Optimization
1:1 Mentor Support
Aptitude Training
Soft skills Training
Internship
Guaranteed Interviews

Earn & Learn
Program

Program
Digital Marketing & Business Analytics
Course Duration
5 Months
Mini Projects
8-10
Capstone Project
1
6 Months Coursera Access
Yes
LMS
Yes
Mock Interviews
Yes
Portfolio Optimization
Yes
1:1 Mentor Support
Yes
Aptitude Training
Yes
Soft skills Training
Yes
Internship
Yes
Guaranteed Interviews
Yes

Enroll Now

Interview Guarantee
Program

Program
Digital Marketing
Course Duration
5 Months
Mini Projects
8-10
Capstone Project
1
6 Months Coursera Access
Yes
LMS
Yes
Mock Interviews
Yes
Portfolio Optimization
Yes
1:1 Mentor Support
Yes
Aptitude Training
Yes
Soft skills Training
Yes
Internship
No
Guaranteed Interviews
Yes

Enroll Now

Features

Program
Course Duration
Mini Projects
Capstone Project
6 Months Coursera Access
LMS
Mock Interviews
Portfolio Optimization
1:1 Mentor Support
Aptitude Training
Soft skills Training
Career Assurance
Internship
Guaranteed Interviews

Earn & Learn
Program

Fullstack With UI/UX
6 Months
4-8
1
Yes
Yes
Yes
Yes
Yes
Yes
Yes
No
Yes
Yes

Project
Fullstack With UI/UX
Course Duration
6 Months
Mini Projects
8-10
Capstone Project
1
6 Months Coursera Access
Yes
LMS
Yes
Mock Interviews
Yes
Portfolio Optimization
Yes
1:1 Mentor Support
Yes
Aptitude Training
Yes
Soft skills Training
Yes
Career Assurance
No
Internship
Yes
Guaranteed Interviews
Yes

Enroll Now

Career Assurance
Program

Fullstack With UI/UX
6 Months
4-8
1
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes
Yes

Project
Fullstack With UI/UX
Course Duration
6 Months
Mini Projects
8-10
Capstone Project
1
6 Months Coursera Access
Yes
LMS
Yes
Mock Interviews
Yes
Portfolio Optimization
Yes
1:1 Mentor Support
Yes
Aptitude Training
Yes
Soft skills Training
Yes
Career Assurance
Yes
Internship
Yes
Guaranteed Interviews
Yes

Enroll Now

Interview Guarantee
Program

Project
Fullstack
Course Duration
6 Months
Mini Projects
8-10
Capstone Project
1
6 Months Coursera Access
Yes
LMS
Yes
Mock Interviews
Yes
Portfolio Optimization
Yes
1:1 Mentor Support
Yes
Aptitude Training
Yes
Soft skills Training
Yes
Career Assurance
No
Internship
No
Guaranteed Interviews
Yes

Enroll Now

Book A Free Consultation

Book Now

Get Upskilled in 4 Simple Steps

Learn SEO, Social Media, Meta Ads, Google Ads, Marketing Analytics, Content writing, Influencer Marketing and more while working on real-time brand case studies and projects.

Pick A Course

Choose from our range of Digital Marketing & Business Analytics certification programs based on your career goals.

Pre-screening

Appear for the pre-screening round with our career counselors.

EPIC Learning

Enroll in our digital marketing certification course and master your skills with hands-on, structured learning.

Get Career-ready

Our Digital Marketing course focuses on brand case studies and strategy development. At Social Gurukul, you'll lead real-world projects, empowering small businesses. Gain hands-on skills to confidently start your career.

Real Projects. Real Skills

Meta Ads - Naturals

Karthika

Search Engine Marketing - Indigo

Prajwal

Google Ad - FirstCry

Vigneshwaran

Case Study - Swiggy

Shakiel Bevin

Digital Marketing Strategy Naturals Salon

Saranya

Build A Job-ready Portfolio With KGiSL MicroCollege

Practical experience is key. Work on projects that simulate real-world marketing campaigns and analytics challenges, ensuring you're equipped to take in-demand roles in digital marketing expertise.

Create and design a fully functional WordPress website like Allen Solly, ensuring it is responsive, visually appealing, and easy to navigate for an enhanced user experience.

WordPress Website Creation for Allen Solly

Focus on performance-driven strategies across social media platforms to enhance brand engagement, drive conversions, and optimize campaigns for measurable results.

Social Media Marketing - Performance Marketing

Conduct a thorough SEO audit for the brand’s case studies and website, identifying areas of improvement for on-page, off-page, and technical SEO, with actionable recommendations for optimization.

Website Analysis - SEO Audit for Brand Case Studies

Carry out comprehensive market research to develop detailed buyer personas that will guide the marketing strategy, ensuring a targeted and personalized approach for potential customers.

Market Research and Buyer Persona Development

Create engaging, brand-appropriate content and copy for websites, blogs, and marketing materials, ensuring that it resonates with the target audience and supports SEO and marketing efforts.

Content Writing and Copywriting

Design eye-catching social media creatives including posters, GIFs, and videos using Canva to promote the brand, products, or services engagingly.

Designing Social Media Creatives Using Canva

Utilize Excel to analyze and visualize data for better decision-making, focusing on key performance indicators and actionable insights.

Data Analysis Using Excel

Create interactive and dynamic dashboards in Power BI, displaying essential business metrics, trends, and performance indicators for easier data visualization and analysis.

Dashboard Creation Using Power BI

Hear From Our Alumni

They chose us. With Reason. Success stories to inspire yours!

2-5LPA

Salary Range

87%

Placement Success

400+

Hiring Partners

523

Active Students Studying

I was Worried because l only have a Diplamo but the teaching method made it essy to learn.

Mr.N Sakthivel

Placed as Software Engineer Trainee

Working on my Project was the best part of Classes.Now L want to work on many more Projects and improved.

Mr.S Harish Ahmed

Placed as Software Engineer Trainee

I have always Wanted to code and gudided projects are a very useful way to learn.

Ms.C Anukrishna santhosh

Placed as Software Engineer Trainee

Curious About How They Did It?

Read Our Success Stories

Distinctive Benefits of Our Digital Marketing & Business Analytics Course

200+ Hours of Live Sessions

180+ Hours of Project

180+ Hours of Self-Practice

25+ Aptitude Tests

EPIC Learning

Placement Drives

Adaptive LMS

Soft Skills Training

Ongoing Career Support

Flexible EMI Plans

Other Job-ready Courses You Might Like

DevOps with Networking, Linux & AWS

Fullstack Development

Banking & Financial Services

Data Science & Data Analytics

Cybersecurity with Networking, Linux & AWS

SAP

From Heart to Hands, Making a Difference

Social Gurukul’ - learning goes beyond the classroom. Our students don’t just study—they lead. Through practical projects, you’ll empower small business owners and entrepreneurs, helping them enhance their businesses while gaining invaluable skills and leadership experience. It’s more than just work; it’s about making a real impact and building a unique portfolio. The outcome? You receive invaluable hands-on experience while building a portfolio that stands out.

Join Our Upcoming Batch

Request A Call Back

Your Questions, Answered.

What is Digital Marketing, and Why is it Important?

Digital marketing is how businesses use online platforms like social media, search engines, and email to promote their products or services.

Why is it Important?
It’s important because it helps businesses reach their target audience, engage with customers in real time, and cost-effectively boost sales. As a student, learning digital marketing is essential to stay ahead in today’s technology-driven job market.

Can a beginner learn Digital Marketing?

Yes, beginners can learn digital marketing and business analytics at KGISL MicroCollege. Our courses cover foundational concepts and offer hands-on training to help you build a strong understanding of the field.

What is the scope of a digital marketing career for freshers or in the it sector?

For freshers, digital marketing offers vast opportunities in SEO, PPC, content marketing, and analytics, especially in the growing IT sector.

Is the digital marketing & business analytics course 100% online, and how long does it take to become proficient?

KGiSL MicroCollege offers both online and offline certification courses in digital marketing and business analytics, allowing you to choose the mode that suits you best. Becoming proficient typically takes 5-6 months of focused training, during which you'll quickly develop the essential skills needed to excel. For more details on our online courses, feel free to contact us.

Will I receive individual support or mentoring during the course?

Yes, our courses offer one-on-one mentoring or support sessions where you can discuss your projects, ask questions, and get personalized feedback to help you succeed.

What job positions are available after completing this course?

After completing the course, you can explore roles like:

Digital Marketing Executive
SEO Specialist
Social Media Strategist
Marketing Analyst
Content Marketing Specialist

These positions allow you to apply what you’ve learned to drive business success using data and digital marketing strategies.

What are the key benefits of business analytics?

Business analytics helps organizations make data-driven decisions, improve efficiency, gain customer insights, reduce costs, enhance risk management, and stay competitive. It also supports real-time monitoring and identifies opportunities for revenue growth.